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Glossier Go
Expanding Glossier's flagship experience into everyday spaces.
EXPERIENTIAL DESIGN
Taking Glossier's store experience on the road.
Glossier's stores are its most beloved experience, but there are only a handful of them. Glossier Go is a brand extension for women on the move: Glossier Glo, a private get-ready pod for airports and other in-between places, and Glossier Me, a smart compact that matches your foundation shade. A membership connects the two, so the product leads people to the space and the space shows off the product.
*This was an independent case study, not affiliated with Glossier.
SYSTEM DESIGN • 3D/2D • GROWTH • BRAND ACTIVATION
Role
Brand Experience Designer
Collaborators
Melissa Lee
Deliverables
Service ecosystem
Industrial Design
Spatial Design
App Design
The Brief & Challenge
Grounded in Glossier’s identity as a tech-driven beauty brand, this project addresses the gap between rare flagship stores and transactional e-commerce. The challenge: combine smart hardware with physical micro-touchpoints to make Glossier's flagship experience truly portable.
The Approach
Analyzing Glossier’s market fit revealed a key gap: while products are everyday staples, physical flagships remain out of reach for most. These insights defined my goal to build an integrated spatial and hardware ecosystem that brings Glossier’s flagship experience directly into daily transition moments.
The Process
What began as a website redesign evolved into a physical-digital brand ecosystem. Grounded in Glossier’s identity as a tech-driven beauty brand, the concept targets key transition moments such as layovers, commutes, and event venues by pairing dedicated spatial stations with a smart, connected compact to make the flagship experience truly portable.
The Solution and Growth Opportunity
Glossier Go: a new branch of the brand with two touchpoints, one space and one object, connected by a membership.
Glossier Glo
A private get-ready pod in Glossier's signature ribbed pink, recognizable from across a terminal. Inside: soft light, a mirror, a sink, a kiosk of travel-size products, and a wall that says "You look good."
Glossier Me
A smart compact that reads your skin and mixes your exact shade from four base pigments. Its ribbed lid echoes the pod, so the object and the space read as one family.
*Image generation with GPT-6
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