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Experiential design

System design

Growth design

Glossier Go

Revolutionizing women’s beauty experience through highly personalized technology

Year

12 weeks, 2022

Focus Areas

Brand strategy

Product innovation

Service design

Consumer experience

Deliverables

Service ecosystem

Industrial design
Spatial Design

Mobile App

Project overview

Glossier Go is a speculative phygital beauty ecosystem that brings personalized makeup technology into everyday spaces. Through connected products, digital experiences, and Glossier Pods, the concept explores how the brand can expand beyond flagship retail and e-commerce while unlocking new opportunities for growth.


*This was a final project for a business design thinking class at the Rhode Island School of Design, therefore not affiliated with Glossier.

The Challenge

How might Glossier bring personalized beauty beyond the flagship store and into everyday life?

View process book

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