Sion is a brand identity and visual ecosystem for a live music platform connecting Christian indie artists and listeners. Built around curated live events, original music, and community spaces, the identity bridges modern digital channels with physical touchpoints to foster authentic engagement.

To establish a clean, intentional identity, I audited competitor design systems to pinpoint open visual whitespace. I defined a Digital Analog concept to bridge the digital reach of a music platform with the tangible intimacy of live events—pairing crisp digital layouts with tactile, analog elements like ink-bleed letterforms, 35mm film grain, and moody flash photography. I then built a scalable system across event apps, promotional print, and venue touchpoints.